Client: The Muskegon Museum of Art (MMA), a regional art museum in the Midwest with a 100+ year history.
Work: Strategized, planned, and executed all paid media within national & regional outlets for MMA’s first ever national exhibition, Edward S. Curtis: The North American Indian.
Goal: Ticket sales/Feet in door
Solution: A nine month multi-media national & regional ad campaign. Platforms included: print, web, social, newsletters, radio, and tv.
Results: MMA received over 30,000 visitors in a four month period. It saw visitors from every U.S. state and from 28 other countries as well.
