Clients: The Pittsburgh Foundation in conjunction with art collectors Steven Alan Bennett and Dr. Elaine Melotti Schmidt, and the Muskegon Museum of Art
Work: Strategized, planned, and executed all paid media within national & regional outlets for the new traveling exhibition series, The Bennett Prize: Rising Voices. (Reoccurring: There is a new show every other year.)
Goals: National exposure/Feet in door
Solution: A nine month multi-media national & regional ad campaign. Platforms included: print, web, social media, newsletters, out of home, radio, and tv.
Results: The Muskegon Museum of Art saw a significant increase of visitors from across the country.