Clients: The Bennett Collection of Women Realists (TBC), founded by art collectors Steven Alan Bennett and Dr. Elaine Melotti Schmidt
Work: Negotiated TBC’s sponsorship of the Frye Art Museum’s exhibition presentation of Christina Quarles.
Goals: Expand brand into the West Coast/Challenge society’s notion of figurative realism painting
Solution: A four month partnership with the Frye Art Museum in Seattle, WA. Cross brand promotion via print, digital, social, newsletters, out of home, and events.
Results: Brand alignment with the year’s hottest up and coming artist, Christina Quarles. Introductions to key influencers within the Seattle art community, lecture invitation, and podcast appearance. Also, a collaboration between The Frye Museum’s Director, Joseph Rosa and The Bennett Prize for Women Figurative Realist Painters was formed.
