Clients: The Pittsburgh Foundation in conjunction with art collectors Steven Alan Bennett and Dr. Elaine Melotti Schmidt, and the Muskegon Museum of Art
Work: Announced new art prize competition and established brand in marketplace. Strategized, planned, and executed all paid media. (Reoccurring: The Prize is awarded every other year.)
Goal: Brand awareness/Artist entries
Solution: A nine month multi-media national ad campaign. Platforms included: print, web, mobile, social media, newsletters, and events.
Results: The Bennett Prize received 647 entrants its inaugural year, more than doubling its goal. Entries continue to grow each cycle.
